In the Headlines:
John A. Turco, Sales Professional for Berkshire Hathaway HomeServices Florida Realty, Continues to Achieve Top Honors Recognized Throughout North America and Receives Number One Status for the State of Florida
(Naples, FL) --- John Turco has been named as Berkshire Hathaway HomeServices Florida Realty’s number One Sales Professional, statewide, for the highest Gross Commission Income (GCI) in 2013.
As the Florida market has rebounded, one thing remains absolute: Berkshire Hathaway HomeServices Florida Realty Sales Professional John Turco has redefined the real estate standard. His impressive record is a testament to the business ethic that he has brought to a business where he has totaled an estimated $225 million in real estate sales for 2007-2012, and now 2013. Such achievement is rare and can surely be attributed to his dedication, his determination, and his awareness to his client’s needs and unparalleled marketing strategy.
There is little surprise that the last six years have seen such success, given John’s record-setting $1 billion in total sales since 1992. With his approach to the business, there’s every indication to think that number will only continue to climb. “The strategy I implement is basic: I believe in using my time and resources to create the environment in which the customer’s expectations are exceeded during each interaction with a buyer or a seller. My clients require attention, and I do my best to provide them a strategy that has set me apart from the rest. Nearly twenty years and $1 billion in total sales later, it’s something I continue to implement each and every day,” says Turco. “My goals are realistic: taking the necessary time to stay ahead of the curve, and make the adjustments necessary to ensure that success continues no matter what future we find in the coming years. Being on the cutting edge of the latest technological advances is a must for me, which has brought outstanding results. Now, with the Berkshire Hathaway name, I’m more excited than ever to be applying this proven marketing strategy with this true luxury brand.”
And the accomplishments certainly continue in abundance. Aside from his unprecedented achievements of the last six years, Turco has reached new heights in the last year, particularly with success in the relocation activity of the area. Much of Turco’s latest accomplishments are due, in part, to the support and talent of his son, Anthony, who joined his father nearly eight years ago. “I’m incredibly lucky to have my son Anthony work by my side day in and day out. His awareness to what it takes for us to succeed, and his willingness to create and apply up-to-date standards based on what I’ve taught him shows me that he knows what it takes to stay ahead. He’s the future of the business, and I’m very pleased with everything he and his team do to help our clients,” added Turco.
John Turco joined Berkshire Hathaway HomeServices Florida Realty (formerly Prudential Florida Realty) in 2000, with Anthony joining in 2006, and has been among the company’s top 15 Sales Professionals each year. “John continues to impress us. His commitment and devotion to the business certainly sets him apart, and I am honored to have John and the help of his son Anthony as an integral part of the next chapter in the BHHS Florida Realty Family of Services. I congratulate him on his continued contributions to our Company and the industry,” commented Rei L. Mesa, President and Chief Executive Officer of BHHS Florida Realty. “We are always willing to provide whatever support is necessary for John and all our Sales Professionals to do what they do best - continue their unparalleled performance and loyal customer following.” Echoing Mesa’s statement, West Coast Regional Vice President, Brigid Peterson continued, “John’s achievements are notable and their presence in the Florida market has had a substantial positive impact on all of our Sales Professionals. His success over the last decade and beyond has been truly outstanding. These recognitions are a testimony to his persistence to get results for his customers and make things happen. John has simply continued to begin each year from where he left off the year before – serving as a foundation in this business. His reputation is legendary and his professionalism is exemplary — we are proud to have him in the next phase of our company.”
John remains steadfast in his belief that the real estate market will continue to steadily improve – and that Florida has been among the first to see the promise of this upward trend. “Having a success rate of over 98%, I have excellent knowledge of the area and the clientele: well over $1 billion in total sales since 1992 speaks for itself. Certainly, I am forever grateful to my loyal client following who remains my motivation for working harder and hopefully bringing me the great honor of being number one for years to come. My son and I are looking forward to bigger and better things for all of us, and I’m confident in continuing to meet the demands of my clients in the year ahead. Nothing brings me greater satisfaction.”
Berkshire Hathaway HomeServices Florida Realty (formerly Prudential Florida Realty) is a full-service brokerage servicing 17 counties throughout Florida and is a wholly owned subsidiary of WCI Communities, Inc. It is a franchise member of Berkshire Hathaway HomeServices. Berkshire Hathaway HomeServices is a new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Since its inception in 1999, the company has quickly become the 3rd largest residential real estate brokerage in Florida and the 36th largest residential real estate firm in the nation based on sales volume. It is also the 5th largest brokerage in the nation among the affiliate Network brokers across North America. Berkshire Hathaway HomeServices Florida Realty offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance, home service plans, and personal concierge services. Florida Real Estate Services includes Berkshire Hathaway HomeServices Florida Realty, Wells Fargo Home Mortgage and Florida Title & Guarantee. Florida Real Estate Services is proud to be recognized as a #1 Fundraiser for The Sunshine Kids having raised over $2.5 million since 2001. For more information, visit www.BHHSFloridaRealty.com.
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